In August 2021, it was revealed that seven defendants have been charged with importing $130 million worth of fake UGG boots, Nike Air Jordan sneakers, Timberland boots, and Beats headphones. In October 2019, New York Post reported that a man named Hai Long Huang had been arrested in New York City with nearly $5 million in fake Timberlands and UGG boots. The UGG boot and shoe brand is one of the world’s most counterfeited brands (Credit: Ceri Breeze / Shutterstock) Unfortunately, this includes sellers who don’t have the best intentions and are only out to scam people with fake UGGs. They are some of the bestselling shoes at Nordstrom and Zappos, account for about 50 percent of the $2 billion sales revenue for its parent company Deckers Brands, and have an almost cult-like fan base.Įven though the shoes have been nicknamed “ugg-ly” footwear, with wearers denied access to airline lounges and hounded by animal abuse accusations, the brand’s popularity continues to be so strong that many entrepreneurial individuals want to cash in. Whether you love them or hate them, it’s hard to argue with the popularity of UGG boots.

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